“Plug In” Options Versus Integrated Technology – Which do YOU Prefer?

As car manufactures anticipate what automobile technology consumers will desire most, many original equipment manufacturers are pondering whether they should enable docking and connecting for current technology, create their own technology features, or partner with technology firms to meet today’s changing consumer demands. When evaluating consumer interest in automobile connectivity options, including built-in applications and options for docking smart phones, the study concluded that flexibility to “plug in” current consumer electronics wins out over integration.

Before exposure to a price, new car buyers prefer the option of smart phone docking over built-in applications, with 24% stating they would consider the option of docking their smart phone in their vehicle compared to just 14% who would consider having applications built-in. Once exposed to a price, consideration is just slightly less, at 20%, even though smart phone docking technology was priced $100 higher than built-in applications.

“Consumers are indicating that they want their automotive technology to help improve safety while giving them more flexibility, even if it costs a little more,” added Chadsey. “Personalization is the future of the connected car. Drivers want to use technology they already know and love in their vehicles. By integrating technologies they already own, it also eliminates some of the technology usage issues plaguing the industry today.”

Application Preferences
With technology becoming a greater part of our daily lives, new car buyers that desire docking features named the following smart phone applications as the ones they have on their smart phone: Google Maps (66%), Google Search (65%), and Facebook (64%). Pandora (41%) and Twitter (32%) were also prominent. For consumers that prefer their applications to be integrated within their vehicle, Google Maps (82%) and Google Search (65%) topped the list again, while Pandora (45%) and social networking apps including Facebook (35%) and Twitter (17%) were less preferred.

One category where consumers continue to demonstrate growing interest is the area of navigation systems. Among consumers that are likely to consider a navigation option, a majority (62%) prefer a built-in system, while 19% prefer a portable device and 11% prefer to use a smart phone application.

The Law Offices of Nathan Hogle is located in Mesa, Arizona, and handles cases throughout Maricopa County, including Gilbert, Chandler, Phoenix, Queen Creek, Tempe, Scottsdale, Paradise Valley, Cave Creek, Fountain Hills, Ahwatukee, Apache Junction, Anthem, Glendale, El Mirage, Tolleson, Goodyear, Avondale, Litchfield Park, Peoria, Surprise, Sun City and Buckeye.